Celebrating what CPL really stands for
CPL is the biggest party in sport. Everything about the cricket played in the professional T20 tournament is faster, harder-hitting, and more exciting. So we created a campaign that celebrates exactly that.
We brought bold headlines together with even bolder colours to create Cricket Played Louder. A campaign that’s now running for its 4th year, having filled Caribbean stadia through the use of OOH advertising and social media since 2015.