Pizza? Yeah, we go to town on it
Chicago Town is the UK’s number one frozen pizza brand. But they needed a campaign to remind customers of what they’re all about, showcasing the gooey messy goodness of their pizzas and the all-American heritage of the brand.
Chicago Town don’t just make pizza. They go to town on it. So we created a campaign that put pizza front and centre. No people, no props, just close up shots of mouth-watering cheese and sauce. Accompanied by the catchy Frank Sinatra track, ‘My Kind of Town’, the campaign was rolled out across all bases, including TV, VOD and Cinema.
And you know what? It went down a storm. We’re talking 28.5% brand market share and brand value up by 8% year to date. Plus, a hefty slice of brand growth was from new shoppers, attracting an additional 280k buyers.
Source: Kantar and IRI 52 w/e