Pizza? Yeah, we go to town on it
Chicago Town is the UK’s number one frozen pizza brand. But they needed a campaign to remind customers of what they’re all about, showcasing the gooey messy goodness of their pizzas and the all-American heritage of the brand.
Chicago Town don’t just make pizza. They go to town on it. So we created a campaign that put pizza front and centre. No people, no props, just close up shots of mouth-watering cheese and sauce. Accompanied by the catchy Frank Sinatra track, ‘My Kind of Town’, the campaign was rolled out across all bases, including TV, VOD and Cinema.