The Influencer Hype

Since the social media evolution, influencer marketing has been a key, strategic tool in the PR world. Whether you know them as Bloggers, Vloggers or even Content Creators, ‘Influencers’ are…

Posted by Evie Prescott
31 August 2018
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Ranting about brand models and calling for clarity

When working on a recent brand development project, I had to come up with a brand essence, vision, purpose, foundation, proposition and belief, using a brand model which the client…

Posted by Cristina Garcia
17 August 2018
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Standing out from the crowd in a busy market

We all need something that makes us different, that makes us stand out from the crowd. We hope that someone will notice this difference, like it, and ask us out…

Posted by Eleanor Pick
09 August 2018
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‘Cricket Played Louder’ gets even louder

The Caribbean Premier League is back for 2018 and ahead of the coming season – which starts today (8th August) – we’ve freshened up the brand’s creative. The tournament, which…

Posted by Leah Groom
08 August 2018
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Finding the why

As Bob Dylan so eloquently put it, “the times they are a changin’.” Fair enough, that was back in 1964 and he wasn’t talking about marketing. But in the name…

Posted by James Bagan
30 July 2018
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