Home knocks out opposition to win Science in Sport
We’re delighted to announce that we have been appointed as lead marketing agency for the UK’s leading sports nutrition brand, Science in Sport *cue fist pumping and hip bumping*.
After battling it out with four other agencies, through two intense rounds of pitching, we were chosen to help Science in Sport drive their global growth strategy.
It’s an exciting win for us, as we will be responsible for ensuring brand consistency across all markets through the development of brand guidelines, as well as the creation of brand collateral including video, photography and event execution, so there’s plenty to get stuck into, and we can’t wait to get started.
Ashley Read, Brand & Innovation Director at Science in Sport, said: “People choose Science in Sport to improve their athletic performance and our priority is to lead the category and educate athletes by using credible sports science. Our approach puts performance first by integrating world-class coaching principles to build trust with athletes at all levels.”
“Home has utilised this positioning and developed a compelling brand campaign which will launch in March of this year across all markets. At a time of rapid global growth for the brand we were looking for a lead agency to drive our creative development and support growth, and we are pleased to appoint Home.”
Don McGrath, our Executive Creative Director, added: “We’re ecstatic to welcome Science in Sport as a new client. They’ve achieved an enormous amount of success in the UK market, and we couldn’t be more excited about helping them grow their brand and profile internationally.”