‘Cricket Played Louder’ gets even louder
The Caribbean Premier League is back for 2018 and ahead of the coming season – which starts today (8th August) – we’ve freshened up the brand’s creative.
The tournament, which sees teams from Trinidad and Tobago, Saint Kitts and Nevis, Guyana, Barbados, Jamaica, and Saint Lucia all batting their way to the top, is one of Cricket’s most vibrant leagues. Building on the brand proposition of ‘Cricket Played Louder’ which we developed back in 2015, and featuring the likes of global stars Chris Gayle, Dwayne Bravo, Andre Russell, Shahid Afridi and Shoaib Malik the ads draw out the passion and energy of the self-proclaimed ‘biggest party in sport’.
The new creative will be rolled out across TV, digital OOH, press, and radio, and will be seen and heard all across the islands throughout the season. However, if you’re not lucky enough to be headed to the warm seas and sandy beaches of the Caribbean any time soon, then you can check out a couple of the ads below…