A New Vision for Television
The TV landscape is changing, and at Home we’re on a mission to bring digital planning, buying and optimisation to our TV campaigns. We are making this whole process faster, more agile and aligned with creative to help drive better results for our clients.
We recently held an event all about this, at Thinkbox TV’s head office in London. With speakers from Home, Sky, Finecast, Adalyser and of course Thinkbox, A New Vision for Television aimed to shine light on some of these developments, and how brands’ can make best use of them.
At the event, Thinkbox kicked things off with a discussion on how the quality of TV has improved (both in terms of screens and the content shown) and the rise of second screening. We then learnt how Sky have paved the way in data driven planning and addressable TV and how that can extend across digital platforms via Sky Advance.
We built on the addressable TV theme during Finecast’s talk. The sheer amount of data available when planning means that there are new and exciting targeting opportunities that are possible across connected TV’s.
Shifting from planning into measurement and optimisation, we then found out how Adalyser measures performance, and got to take a look at the real-time creative optimisation function they’ve developed.
We believe that we’re currently in a golden age of TV, and this event further highlighted just what an exciting time it is. We can – and should – capitalise on ongoing changes in today’s digitally-focused world in order to deliver better results for client’s TV budgets. But it’s not just about media… It’s now key to ensure that media, technology and creative are working hand in hand to maximise engagement during the moments that matter.
If you’d like to find out more about the topics we discussed during this event, or have a natter with our media team and find out about our approach to TV, please drop us a line to firstname.lastname@example.org.