Don’t get caught out by the new GDPR

The new General Data Protection Regulation (GDPR) is set to come into play on 25th May 2018. But despite it seeming a long while off yet, it’s imperative that you get clued up on what this means for your brand’s data capture, storage and the impact this will have on your marketing strategy.

Amongst all the chatter surrounding the GDPR and its implications, I put pen to paper in an ‘Ask The Expert’ piece for Insider Media highlighting the key changes you’ll need to know and how to prepare for them.

From accessibility and portability, to data erasure and stricter rules about getting consent, the new regulation will apply to all businesses operating in the EEA, which ultimately means UK businesses will still need to comply despite Brexit.

Our advice? Start having conversations about data protection, as soon as possible. Auditing your current data to make sure that your daily operations are compliant with the new regulations will make for a smoother transition when next year comes around. Put it on the back burner or ignore it altogether and you could face hefty penalties (and when we say hefty, we’re talking up to 2-4% of global annual turnover) – so trust us when we say it pays to be prepared and protect your brand.