Mental Health Awareness Week: What Went Down
This week it’s all about Mental Health Awareness, and the 2017 theme is “Thriving not Surviving”. Here at Home, we’ve had a week of activities to help our Homies thrive, and loads of open conversations about mental health.
We’ve also taken a look at how brands have been getting involved with #MHAW17 and any wider activity going on – and the good news is, there has been loads. Here are a few of our faves…
Instagram is #HereforYou
To recognise that people have been using the platform to document their journey with mental health, and encourage others to do the same, Instagram created the #HereForYou campaign dedicated to mental health awareness.
#HereForYou aims to encourage people to use the hashtag to share their own struggles with mental health and kickstart a global conversation. The campaign includes a video featuring mental health advocates. They’ve also created a website; Instagram Together, which directs users to helpful resources and communities to provide support for those suffering with mental health issues.
There’s no doubt, in a world full of unicorn lattes, insta-worthy brunches and the latest nail art designs, frank and honest posts about mental health really stand out.
Mental Health and Sport
Since research has proved that sport can have a real positive effect on those suffering from mental health issues, we were expecting loads of sporting brands to get involved with #MHAW17, and we weren’t disappointed.
Team GB have been involved with #MHAW17 across their social channels, featuring quotes from athletes who’ve been discussing their own experiences with mental health issues. Same goes to Sport England who’ve also been sharing lots of content on social.
Chelsea Flower Show and Heads Together
April saw the Duke and Duchess of Cambridge and Prince Harry opening up about their own mental health struggles through a series of courageous interviews and videos. They also attended the London Marathon to raise money for their new charity; Heads Together. The campaign soon went global.
This year, proceeds from a garden at the Chelsea Flower Show will be donated to Heads Together. Ian Price is the garden designer of Mind Trap, which represents what depression can look like to those who suffer from it.
Green Ribbon Campaign
For some, “coming clean” about their mental health illnesses can be the biggest barrier, and countless campaigns have been set up to end the stigma of people talking about mental health.
To support this, The Lord Mayor’s Appeal charity launched the Green Ribbon campaign to help end the silence. They delivered boxes of green ribbons with “Together we can #endthestigma” to offices across the City, for employers to wear throughout Mental Health Awareness Week.
Working in partnership with the This is Me initiative, the idea is to support those who may be struggling with mental health issues that it’s okay to open up. And from images shared on Twitter and Instagram, it looks like lots of people have got involved.