What is Penguin 4.0 and why is it a problem?

Google has just announced that it has begun rolling out its latest search engine algorithm update, Penguin 4.0, which will work to identify websites with ‘bad’ links. Websites with lots…

Posted by Neill Horie
23 September 2016
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Data driven media planning: What, why & how?

‘Data driven planning’ has become a ubiquitous buzz-phrase amongst agencies, but more often than not the implementation falls well short of the hype. Whilst advances in digital technology promise great…

Posted by Ben Cunningham
22 August 2016
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Are you still using Net Promoter Score (NPS)?

This article is recommended for anyone attending the UX Leaders Masterclass, Manchester, on Tuesday 20th September; where Lawrence, our Digital Strategy Director, will be talking about Delivering Powerful Personalised Customer…

Posted by Lawrence Alexander
18 August 2016
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FutureBrands: What have Apple, Disney & AbbVie got in common?

FutureBrand recently published its 2016 list of Future Brands. Brands most likely to succeed in the future. You can read more about it on Marketing Week, but here are the…

Posted by Lawrence Alexander
29 July 2016
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Home checks in with Principal Hayley Hotels

We’ve just checked in with Principal Hayley Hotels as the group’s lead creative and marketing agency, and we’re pretty excited about it. We’ll be working with the group on a whole host…

Posted by Dani Goodwin
27 July 2016
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